HOW CAN YOU DETERMINE FASCINATION IN PICTURES?
That was the main challenge of the new advertising campaign for the Mercedes-Benz Viano.
For this reason, the strengths of each Viano model will be revealed in an innovative and previously unseen manner. The heart of the campaign is the subject of fascination; the fascination of the Viano AVANTGARDE’s powerful acceleration, the fascination of the adventures you can experience as a family in a Viano TREND, the fascination of everyday life with a Viano AMBIENTE, or the fascination of the sleeping comfort in a Viano MARCO POLO.
With the slogan “Behind Fascination - a Mercedes-Benz Project”, the viewer is taken on a journey around the topic of fascination.
Combined fuel consumption: 12,1-7,1 l/100 km;
combined CO2 emissions: 284-187 g/km
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